Growth, in the order that actually works
More of the right customers, and keeping them. That means the offer, the price, where enquiries come from and what happens to one after it arrives, looked at together rather than one at a time.
Growth breaks the businesses that were not ready for it
More customers is not automatically good news. Volume through a shaky operation at a thin margin produces a busier, more stressful business that makes less money. We check the foundation before turning up the demand.
- Start with the customers you already have. The cheapest growth is usually repeat work, referrals and the service your existing customers did not know you offered.
- Fix conversion before spending on leads. If half your enquiries never get a proper follow up, buying more of them is a way to waste money faster.
- Know what a customer is worth. Without that number, no marketing decision can be judged, and every spend becomes an argument about opinions.
- Grow at a rate the operation can carry. Winning work you deliver badly costs more than the work was worth, because it comes back as reputation.
What this work involves
Where work comes from
Your last twenty customers, how each one found you, and which sources are worth doing more of.
Offer and pricing
What you sell, how it is packaged and what it costs. Small changes here often beat a marketing budget.
Enquiry to customer
What happens after somebody gets in touch, how fast, and where enquiries quietly go cold.
Capacity to deliver
What the business can carry before quality slips, so growth does not create a bigger problem than it solves.
Business growth questions
Do you do marketing?
We work on what the marketing should say and who it should reach, and on what happens to an enquiry once it arrives. If specialist execution is needed, we will say so rather than pretending otherwise.
How fast will I see results?
It depends what the constraint is. A pricing or follow up fix can show up in weeks. Building a second reliable source of customers is a season of work, not a fortnight.
Can you guarantee more revenue?
No, and anyone who does is selling something. What we can do is find the constraint, work on it in the right order and measure honestly whether it moved.
What if the constraint is delivery, not demand?
Then that is where we start. Chasing more customers when you already cannot deliver the ones you have is the most common expensive mistake we see.
The rest of what we consult on
Business operations
How a job moves through your business, who owns each step, what gets checked and where the time disappears. Most owners are not sh
Read more →Business strategy
Where the business is going, which customers it is for, what it will not do, and the two or three moves that matter this year. On
Read more →Business development
New services, new markets, partners and referral relationships. The work that widens a business rather than squeezing more out of
Read more →Start with the free consultation
Thirty minutes, no cost and no obligation. You will leave knowing where this sits against everything else the business needs.
- The first consultation is free and there is no obligation to go further
- An honest read including when the answer is to fix something before you spend
- Scope and fees in writing agreed before any work starts
